Happy Tuesday, peeps!
So I was running an errand for my mom at the Macy’s on Livingston Street in Downtown Brooklyn, and I was perusing the makeup floor to look at some of the new(wish) goodies. It was weird seeing such a shiny new beauty concept store with brands that I’m used to seeing in Sephora. I mean, I remember the days when the cosmetics were sold by women in white lab coats behind elegant glass counters and I would watch my mom buy a compact and a lipstick, then leave with the GWP (Gift With Purchase). I wonder if Estee Lauder knew what she was getting herself into when she started the concept of GWP back in the 1950s as a way to get women to try new products…..